Sweet Avenue Bake Shop is NJ’s premier vegan cupcakery. Starting off as a mail order only operation in 2006, Sweet Avenue opened their brick and mortar store in August of 2007. They boast six varieties of everyday cupcakes, and a changing menu of special cupcakes every day of the week, and also offer gluten-free and soy-free options.
Upon entering the shop, my brain knew that everything was vegan… we had looked it up online prior, and Happy Cow was telling us that it was vegan. However, there was no mention of “vegan” anywhere in the shop. Being the paranoid vegan that I am, I had to ask, just to make sure. I have mixed feelings about places not outwardly displaying the word “vegan” on their items. On one hand, if the product is delicious, you almost don’t want to scare people off by labelling it vegan. Sadly, it is widely accepted in the non-vegan world that anything vegan is going to taste like cardboard. Of course, us vegans who live and breathe this lifestyle know this isn’t the case! On the other hand, by not labelling it vegan, then having someone try it and letting them discover how delicious it is without their preconceived notions, leads to a “mind blow” on the part of the non-vegan. That is the ultimate compliment for any vegan cook/chef/baker.
It was hard to choose, but we picked four scrumptious cupcakes to bring home to try.
Clockwise, Little Cutie (chocolate cake with chocolate Bavarian cream filling and chocolate & strawberry frosting), Sexy Sadie (Red velvet cake with cream cheese frosting), Snowball (vanilla cake with coconut frosting, topped with shredded coconut) and lavender lemon (lemon cake filled with lemon curd and lavender frosting).
Melissa and I each shared them all so we could try every single one of them! We both had our personal favorites. Here are mine, from least favorite to most favorite.
Sexy Sadie, the red velvet, looked delicious, but ended up being my least favorite. Maybe I’m just not a huge red velvet fan, preferring bolder & stronger flavor combinations.
The Little Cutie was great! I loved the chocolate filling, and I mean really… who doesn’t love a chocolate cupcake. Melissa chose this one as her favorite. This one came in second for me, but only because the next two just totally and completely delighted me!
The lavender lemon and Snowball tied for my favorite! First of all, the Snowball is my ultimate in cake — anything with coconut and frosting with yellow/vanilla cake has me sold. Bonus points for extra moist cake. It’s my favorite combo. The lavender lemon was such a unique combination for me, I had never had a cupcake like this. The frosting was delicious – not too sweet, not too floral, and the filling also was the perfectly lemony lemon curd. I died for this cupcake.
All in all, I was so pleased. I am grateful that there is a vegan bakery within a reasonable distance from my home, and that it serves as a great vegan ambassador in its own home neighborhood.
Have you had a vegan cupcake from Sweet Avenue? Which one is your favorite? Where have you had the best vegan cupcake?